The surrounding environment is filled with various products, objects and machines, with different functionality, ergonomics and information. Everything that is around us and used in our everyday life, at work and in our spare time is a task of product design. Whether it’s products: in the household; for fun and hobby; industrial machines; hardware and technology products; vehicles; medical supplies, and so on. It fights with “visual pollution,” solves problems, creates potential and adds value – a continuous and creative process to create a product. The products, besides physiologically, also affect us psychologically – on the perceptions of the human brain, the senses and the sensations in the surrounding environment.
Product design is built of different features: functionality, usage of the product, ergonomics, engineering features, “styling” (style, shape, color, textures and more), manufacturing technologies, materials, prototyping, adaptation of manufacturing, production cost, marketing, economic performance, psychological perceptions of the product, etc.
A basic rule in product design is: “Form Follows Function”. Both are interrelated and build the philosophy of functional design. The idea of a good and valuable design is its functionality, without which it would be pointless. This makes it real for the market, applicable, innovative and useful to people, regardless of its purpose.
The product design is an economic, cultural and social phenomenon that changes life, solves problems and sets direction for development for decades to come. It changes people, changes their perception of the world around them, their thinking and their existence in the environment they live in – everyday life, lifestyle, work and leisure. An image that unites in synergy everything innovative and advanced in science, art, economics, marketing, technology, materials and production. Industries have been built in their present form thanks to this phenomenon, one of the most significant in human history.
The product design encompasses past, present and future in an exceptional image of trends and tendencies. Always allows for flexible change, solves problems, it can be experimented with the transfer of knowledge from different fields and it is not limited in a certain direction and field. It enables the designer to show if he is capable of giving life to ideas, developing a product and assuming the natural direction of its development and realization.