Product Design & Development: Conceptual Development

Тhe goal of each project is to pass through „Product design & Development” step by step. It starts with designing in the stages of “Conceptual Development” and “3D Modeling”. It continues with the development of the “Models and Prototypes” stage, through experimental models and functional prototypes, depending on the characteristics and objectives of the project. The previous three stages are very important for organizing and developing the fourth final stage – “Adaptation of Manufacturing”.

Stage: Conceptual Development

Product Sketches

Discussion of the product analysis and project priorities. Develop concepts that are under analysis and determine the direction of development. The next step is the selection and development of several selected conceptual options – there are basically four. From the conceptual variants, two designs are selected and then developed. A main design is selected to make the final development of the structure and details before moving to the “3D Modeling” stage.

1.Product analysis:

Discussion and analysis of product characteristics – technical, marketing and economic characteristics of the project. Thorough analysis of competitive products, market niche, market segmentation – client’s target group, potential development of product range, etc. Discussion over the priorities set in the project and the desired product, after completion of all project process stages of “Product Design & Development”. The information is provided entirely by the client – team, company and others.

2.Development of concepts:

Concepts are developed to lay the foundations of the project. The substage is not limited to a number of concepts, as it aims to search and determine the direction of development for the whole project. During the development stage, the designer makes decisions on what the number of concepts will be. The aim is to extract the essence and to lay the basis of the product – at the following substages to to develop structure, functionality and styling. After the completion of the concepts, a view, analysis and selection of selected conceptual options for subsequent development are carried out. Every single concept is discussed, before choosing the right options with potential opportunities for further development.

3.Dеvelopment of selected concepts:

The development of selected concepts is the substage, where several of the best concepts resulting from a previous substage – “Development of Concepts “, have to be selected. They have been selected after a view, analysis and careful selection from all concept designs, only then it sounds more rational. Mainly, four concepts are selected and undergo a development process. This is followed by a view, analysis and selection of two competing designs for subsequent development.

4.Development of two main designs:

Intensive development of the two main designs is done to develop variants of the structure, components and some basic details. Both designs evolve in a direction to show their main features. Their development must create a competitive choice in every aspect. After detailed development of the two designs, a view, discussion and selection of the main design are made. All this contributes significantly for the qualitative choice of the main design. All the efforts will be focused on the main design during the last substage.

5.Development of main design:

The development of the main design is the last and final substage of stage – Conceptual development. The design is developed, where the focus is over its composing elements – the main structure, all the components, details and elements. The overall structure is developed and finalized – the functional characteristics are developed, the basic ergonomic zones are specified, the basic components and the details are made; the visual characteristics of the styling, etc. are improved. Often in the product sketches of the main design, as well as in some of the above subtopics, text is used – words, short descriptions and explanations related to technical and visual characteristics that contribute to the further development of the project. Upon completion of the development, a review, thorough analysis and discussion is performed before moving to Stage: “3D Modeling”. Only after approval by both parties – a client and a designer – are finalized Stage: “Conceptual Development” and will be transferred to Stage: “3D Modeling”.

IMPORTANT: Prior starting the project process – “Product Design & Development”, the client have to state what other potential participants in the project will be – team, partners and potential specialists, participating in the main communication and feedback during the discussion of each stage and substage. The transition from one stage to the next stage, as well as the successive completion and closure of each substage, will take place after a basic view, analysis, discussion and approval between the two parties involved in the project – designer and client. The stage is developed using product sketches. The stage is developed with product sketches – spatial structures, axonometric projections, structural sections, and more. The development is done with the purpose of laying the conceptual foundations of the product, developing a structure and characteristic styling, building the basic technical characteristics, creating a product identity, etc. At stage “Conceptual Development”, it is possible to make changes – partial or complete, in the direction of optimization, improvement and development of the overall concept of the product.

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