The development of own products is a part of the growth and philosophy of Solo Form. The creation of sub-brands is the logical continuation of this strategy, both in short and long term. For Solo Form, diversification is a key element to its establishment as a brand – in the direction of product development. The formation of such potential is a long process due to the need for accumulation and selection of specific areas in which to create products. Projects were built, being a basis for development of own products. They will seek new opportunities, markets and customers, upgrading and developing products for different purposes.
Thus, with the already created Boater Design, Fulmech Design, Rotactio Design and Vehimotus, priority is given to specific areas and directions of development whose efforts will be directed to build products. The development of own products is one of the three main directions of Solo Form. The other priorities are focused on offering services and participation in partnership projects. Own products are both short-term and long-term strategy for the development of the main brand Solo Form. Due to the different levels of progress of the developments, there will be a different approach to the planned products in these sub-brands in the passing of the respective process “Product Design and Development” and all stages and sub-stages in it.
For Solo Form, its priorities are in the areas of product design and product innovations. One of the main directions is the development of own products – their adaptation and deployment, their realization and the acquisition of intellectual property rights related to them. Another main priority for Solo Form is the product design services – design, consulting and project development. At the same time, it follows a direction of development, establishing long-term relationships and cooperation with companies and subcontractors in different fields – prototyping, production, marketing, etc. Added value for Solo Form is also a top priority. One of the directions of development is the generation of intellectual property – trademark registration, industrial design rights, utility models and inventions, as well as their assignment and sale of licensing rights.