Design creates high added value in an economy, builds a sustainable business environment, but at the same time it is a social and cultural phenomenon. All this has changed and continues to change our lives, create potential, solve our problems, give opportunities and determine development directions for decades to come. It changes people, changes their perception of the world around them, their thinking and their existence in the environment they live in – everyday life, lifestyle, work, leisure, entertainment and hobbies. An image that unites in synergy everything innovative and advanced in science, art, economics, marketing, technology, materials and production. Industrial companies and brands from various fields of business have been built in their current form thanks to this phenomenon – one of the most significant in human history. The design encompasses past, present and future in an exceptional image of trends and tendencies. Always allows for flexible change, solves problems, it can be experimented with the transfer of knowledge from different fields and it is not limited in a certain direction and field. It enables the designer to show if he is capable of giving life to ideas, developing a product and assuming the natural direction of its development and realization.

Our surroundings are filled with various objects, accessories, tools and machines, with different purpose, usability, functionality, ergonomics and information areas. Everything that is around us and we use in everyday life and in our home, at our workplace, for hobby and entertainment, in the external environment that surrounds us is a task of product design. Whether it’s products in machine building, electronics, medicine, the arms industry, vehicles, tools, fashion accessories, household goods, toys, etc. The range of fields, industries, products, tools and accessories is huge.

Product design was created as a process whose goal is not simply to fill our lives with products. It should not be handled by people who go through it purely visually and superficially, without familiarity with how the content is built, how the meaning is analyzed and how the high added value that the product design has is understood. It must not be allowed to be wasted by the unprofessional approach, without any attitude and respect for the market and the people who use all kinds of products. The market is massively oversaturated and suffocated by useless products – with no meaning, no real utility, no content, no value and no message for people. As much as some people try to depersonalize product design and label it with commercialism, it will never take away from its essence and purpose. He fights not only with “visual pollution”, but also with solving real problems; leads to potential creation; it develops and adds value in a continuous and creative process to create a product.

The products, besides physiologically, also affect us psychologically – on the perceptions of the human brain, the senses and the sensations in the surrounding environment. Product design is built of different features: functionality, usage of the product, ergonomics, engineering characteristics, visual characteristics (style – “styling”, shape, color, textures and more), materials, production technologies, production cost, economic characteristics, marketing strategy, definition of a target group of customers, psychological features of a product, etc. The idea of ​​a good and valuable design is its functionality, without which it would be pointless. This makes it real for the market, applicable, innovative and useful to people, regardless of its purpose.

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