“Good design is as little design as possible.”
DIETER RAMS
Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, “Make it look good!” That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.”
STEVE JOBS
RECENT ARTICLES

CURRENT TOPICS, NEWS, EVENTS AND PROJECTS
Product Design & Development: Adaptation of Manufacturing
Intensive communication, consultation, preparation and collaboration with specialists, subcontractors and manufacturers in different fields is performed...
Product Design & Development: Models and Prototypes
Analysis of Stage: “3D Modeling" and building a master plan for modeling and prototyping. The required number and type of products are specified...
Product Design & Development: 3D Modeling
Dimensioning and adapting the main design from the product sketches before moving to designing the main 3D model. If necessary, further development of the structure, components...
ARTICLE ARCHIVE
RETROSPECTION OF TOPICS, NEWS, EVENTS AND PROJECTS

Product Design & Development: Conceptual Development
Discussion and analysis of product characteristics - technical, marketing and economic characteristics of the project. Thorough analysis of competitive...
Product Design: The Product Sketches
The conceptual development of a product is expressed in ideas that make up the beginning of each project. Everything starts from the white sheet - with several movements...
Custom Products: Copies of Body Kits
Custom products are a broad concept and difficult to fit into any frame, specific area, or product type. In this sphere are also copies of body kit parts for cars and motorcycles...

Solo Form
Ideas of the present. A vision in the future.