Investing in a brand and products: Vehimotus

FIELD AND DIRECTIONS FOR DEVELOPMENT:

Development of products, product lines, different types of accessories and conceptual solutions for the exterior and interior of vehicles. A priority will be given to products for motor vehicles – cars (daily cars, sports cars and rally cars), crossovers and compact SUVs, standard SUVs, van cars, minivan cars, pick-up cars, etc. The product range will expand over time and will cover other types of vehicles. It covers a wide range of main and complementary products, as well as accessories for the exterior and interior of vehicles. The aim of the product solutions is to cover appropriately defined functional, ergonomic and visual characteristics, with a suitable selection of material types and their combinations. It is planned to also develop products in the field of fashion accessories and clothing, with a specific purpose and style, which will contribute to generating additional value for the brand.

PRESENTATION ON THE INTERNET:

For this purpose, three profiles have been created on social networks, in order to present “Vehimotus” on the Internet. A website is to be developed – it will build the relevant concept for the presentation of the brand and its development in the future, as well as the goals in the respective product developments. On these socials you can find more details, as well as the subsequent development of “Vehimotus”:
Facebook – https://www.facebook.com/vehimotus
Instagram – https://www.instagram.com/vehimotus/
LinkedIn – https://www.linkedin.com/showcase/vehimotus/

PROJECTS:

PROJECTS AND DEVELOPMENTS IN THE PROCESS OF DEVELOPMENT:

CREATED PRODUCTS AND PREVIOUS EXPERIENCE IN VARIOUS DEVELOPMENTS:

The portfolio of developments and final products is a good basis for further development of the “Vehimotus” brand. Its potential will be built on a solid base of accumulated experience, implemented products and real opportunities for a new type of approach and products for the relevant target groups of customers. There are also projects that are on a conceptual level (product sketches), but they have been an important stage in processes related to the production of specific products. Most of the products have gone through stages with product sketches and production of basic models, molds and finished products, becoming a finished product. The final products are made mainly from composite materials – fiberglass, fiberglass woven roving, polyester resin, gelcoat, various types of plastics; for the main models from which the composite molds were made, industrial design clay, polyurethanes and other additional materials were used. In the provided links you can see various developments of products that will not be produced again. These are mainly single products or limited series – a certain number of products. Of course, there are also such products that can be repeated, but under certain conditions and specific market interest. Some of the developments have a good basis for a final product – in the form of small-scale production. Therefore, over the years, such projects have been selected from them, based on already started design in the form of product sketches, the basis of which is suitable for directing to the development of final products, passing step by step through the project process “Product Design and Development” (see the process). Here are examples, a few of the many different types of developments aimed at final products that have been produced over the years:

VW Polo S2000 – Rally Car

Link to the project “Car Interior” – https://solo-form.com/en/project/vw-polo-s2000-rally-car/

Mazda MX-5 – Body Kit

Link to the project “Car Interior” – https://solo-form.com/en/project/mazda-mx-5-body-kit/

Motorcycle Helmet – “Predator”

Link to the project “Car Interior” – https://solo-form.com/en/project/motorcycle-helmet-predator/

Aerodynamic Panel – Box Van Trailer

Link to the project “Car Interior” – https://solo-form.com/en/project/aerodynamic-panel-box-van-trailer/

Hood Scoop – Subaru Impreza

Link to the project “Car Interior” – https://solo-form.com/en/project/hood-scoop-subaru-impreza/

Center Console for Car Dashboard – Mitsubishi

Link to the project “Car Interior” – https://solo-form.com/en/project/center-console-for-car-dashboard-mitsubishi/

Automotive Diffusers –

Link to the project “Car Interior” – https://solo-form.com/en/project/automotive-diffusers/

Helmets – Hulls

Link to the project “Car Interior” – https://solo-form.com/en/project/helmets-hulls/

Car and Motorcycle Body Products

Link to the project “Car Interior” – https://solo-form.com/en/project/car-and-motorcycle-body-products/

Copies of Car and Motorcycle Body Parts

Link to the project “Car Interior” – https://solo-form.com/en/project/copies-of-car-and-motorcycle-body-parts/

SUMMARY:

It is possible to add new developments to the presented projects, which are part of the portfolio of the Vehimotus brand. The overall development of current and future developments will be strictly limited and no self-serving amount of new projects will be generated. Efforts will be focused on a small number of developments, but with previously and carefully analyzed characteristics to achieve a real product. They will be an integral part of the field and direction of brand development, which will further add value. Priority will be given to the development and achievement of final products, as well as additional products and accessories to the main ones. As mentioned – the construction of an individual website is forthcoming, which will present the projects, the identity of the brand, as well as its goals and potential for development. The addition of well-thought-out innovations and upgrades in the brand will be embedded in its long-term development strategy. Among the main priorities in product development will be their adaptation to the type of technologies and materials that can improve the quality and improve the product in its final form. Building long-term work with subcontractors and specialists in various fields, which will contribute to the quality of the final products, is also among the main priorities. The creation of real added value takes different forms, and one of them is intellectual property – a patent for an invention, utility model or industrial design. The developments provide for different types of procedures for the protection of intellectual property – the foundations have been laid in this direction. The innovative approach is part of the brand identity, but real and measurable with the relevant characteristics, and possible for application in the final products. If the “innovation” is not possible to adapt and implement in production, is not justified from a marketing point of view and is economically unprofitable, it will remain at the concept level. The improvement of marketing and the overall presentation of the brand and developments will be upgraded and adapted gradually, with a well thought out and planned strategy. The important priorities in the short and long term will be periodically analyzed, in view of what should be the necessary steps to improve organizational and production processes, marketing strategy, market realization, creating new partnerships with subcontractors and collaboration with specialists, steps to build product developments and more. Among the important priorities are the periodic analysis and segmentation of the market, end customers, market niches and focusing on specific product developments. There will also be such projects that will be of a purely image nature, presenting the brand in an appropriate way, contributing to its content and added value. At this stage, various stages in developments that are oriented to the final product are updated or finalized. Specific processes and stages will be launched, covering the phase in which the specific project is located – redesign, reengineering, development of test models and prototypes, adaptation of manufacturing, implementation in production, marketing, economic or organizational processes.