A very familiar and common product like a pen can never be limited when it comes to styles, structures, and combinations of materials. A daily accessory and functional tool that people never leave and use continuously. The more stylish and refined version of the pen is the fountain pen with which a person identifies and wants to possess as a symbol of prosperity. In this specific conceptual development, I have bet on the more widespread product – the pen. Some ideas can be further developed as fountain pen variants. The concepts have different structures, characteristic volumes, additional details, and accents that are targeted to a particular type of customers.